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Module 5 – The World of Visuals

This week we were asked to discuss this question: How will our approach to public relations programs change given the preference of people today for visual representations of ideas and for images as...

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Module 6 – Community Management

We came back this week after reading week to learn about community management, which was definitely a new area for me. Before I was even able to post something about it I had to do quite a bit of...

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Module 7 – The Right To Be Social

It is hard to monitor an individuals use of social media in this day and age. This is a result of not only the desire to be involved with these platforms for communication but also because there is so...

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Module 8 – Social Web Strategies

This week we were asked to look into timely organizational issues and determine some social web strategies that these organizations could possibly use. It was an interesting task that allowed us to...

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Module 9 – Action, Attitude & Attention

Photo courtesy of Communication Overtones Blog Measuring social web strategies is not an easy task. In that same notion it is hard to determine whether or not it was these strategies that truly led to...

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Module 10 – Paid & Free Measurement Tools

There are various measurement tools available today to measure social web strategies and social media outlets. Below are tools that I have researched. Unpaid Tools: 1. Addict-O-Matic:  - This is a news...

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Module 11 – Applebee’s An Overnight Catastrophe

In february Applebee’s suffered one of the most visible crises to the online world. A waitress at a St.Louis location lost her job after posting a photo of a bill online in which a customer had...

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Non-Profits & The Online Community

In our last week of this course we are learning about non-profits and discussing whether or not we believe that these organizations should move the bulk of their communities resources into creating and...

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Welcome 114 Viewers!

Hi Classmates! As I have already taken Boyd’s social media course I have chosen to use the blog I created for that course again. Below are all my posts from that course, feel free to take a read! I...

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Module 3 – CEO Response to Customer Complaint

Dear Mr.Blanchard, I read the letter you sent to our office regarding your frustrations with our online sign up program. Customer service is at the core of who we are as a company, so I take customer...

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